China Box Office: Sci-Fi Comedy ‘Moon Man’ revives local industry with $148M opening

'Moon Man,' directed by Zhang Chiyu, has brought a much-needed jolt of energy to the Chinese multiplex, with analysts expecting it to earn over $600 million.

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Credit: Instagram | @duxingyueqiu

‘Moon Man,’ sci-fi comedy film about a Chinese astronaut who believes he’s the last human alive has revived China’s box office in spectacular fashion. Moon Man, directed by Zhang Chiyu of the hit-making comedy troop Mahua FunAge, opened to $148 million over the weekend, including pre-sales, according to data from Artisan Gateway. Local ticketing app Maoyan projects the film to earn over $640 million (RMB 4.34 billion) before it leaves Chinese screens, which would make it the country’s sixth-biggest film of all time.

Moon Man stars Shen Teng (Goodbye Mr. Loser) as a Chinese astronaut on the moon who comes to believe he’s the last human in the universe after witnessing an asteroid collide with earth. In truth, earth’s many survivors, including his dream girl (Ma Li), are watching his every move via a live-stream.

The film has delighted both Chinese critics and mainstream moviegoers, earning social scores of 9.3 from Maoyan, 9.5 on Tao Piao Piao, and 7 from Douban’s movie buff users.

Moon Man earned $6.3 million in Imax theaters, marking the giant screen exhibitor’s best summer opening in China since before the pandemic.

A key figure of the Mahua FunAge troop, Zhang burst onto the Chinese film scene with his directorial debut Never Say Die in 2017. The film earned $333 million, the third-biggest total in China that year. Other hits from Mahua FunAge, a theater group turned TV and film producer include, Goodbye Mr. Loser (2015; $228 million) and Hello Mr. Billionaire (2018; $367 million).

The film’s success was cheered across the Chinese film industry, which has continued to struggle throughout 2022 amid Beijing’s “zero COVID” approach to the pandemic, as citywide lockdowns regularly shutter cinemas and suppress consumer sentiment. Overall, China’s total movie ticket revenue in 2022 is 33 percent below last year.

In an interview with the Chinese state press, Zhang addressed the industry’s recent struggles, saying, “The difficulties are always temporary, and they will pass. We will overcome.”

Holdover titles made small gains in Moon Man‘s wake. Hong Kong action comedy Detective Vs. Sleuths neared the $100 million mark, adding $3.5 million for a $99 million sales total. Sentimental drama Lighting Up the Stars earned $3.4 million, lifting its total to an impressive $245 million.

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