Johnny signed a new deal with Dior to be the face of their Sauvage men’s scent, is a multi-year deal worth 7-figures, sources directly connected to the deal told TMZ.
The deal recently came together, and was cemented after Dior honchos and famous fashion photog Greg Williams attended one of Johnny and Jeff Beck’s rock concerts in Paris as a show of support for Johnny.
Sources say Johnny did a photo shoot with Greg before and after the Paris show, and the content will be used in a new Dior advertising campaign.
Johnny first signed with Dior back in 2015 as the face of the cologne and the deal has just been re-upped. It’s interesting, after Amber first made her allegations against Johnny, the Sauvage commercial stopped airing on TV.
Johnny’s OG ad started getting some prime time placement on FOX after he scored a courtroom victory against Amber, and now he’s got a new deal that will last for years.
